Flying vs Driving Website
The Wyoming Department of Transportation's Aeronuatics Division hired CCT to increase enplanements at its 10 regional airports, which were losing traffic to hub airports in Denver, Salt Lake and Billings. So CCT used its Brand Ignition Point research to uncover the insight that the real competition wasn't other airports, it was Wyoming's love of driving. Which led to the campaign theme, "If only driving were more like flying." Campaign elements included this website, plus TV, OOH, Magazine and Airport Signage. The result? Year over year, enplanements increased an average of 17%, compared to 3% nationally. And the campaign website received over 800,000 page views in only eight months.
