Corporate Transit Pass Campaign
RTD has a long-standing program that offers up to a 30% discount on transit passes to companies that agree to offer the passes through payroll deduction. But the program struggled because employees and employers alike found it difficult to understand and administer. So CCT designed an easy to navigate website and benefit-oriented ad campaign to communicate how simple the program was to participate in and how much save money employees could save. The result? Inquiries from companies and their employees rose, with a corresponding rise in sales.
