Solo Plans Interactive Campaign
When it comes time to renew their individual health plans, most people research their options online. So we helped Rocky Mountain Health Plans create this banner ad campaign reminding people that Rocky Mountain Health Plans has 7 different individual plans to fit the needs and budgets of almost anyone. The campaign ran in Colorado's 3 primary markets of Denver, Grand Junction and Colorado Springs during the Fall subscription season using geo and behavioral targeting. The result? A click through rate of 0.4% and an average CPM of $8.28, with the behavioral targeted ads delivering a 47% more efficient CPM than site specific placements.
