Digital Campaign
Golden, CO, the home of the 2 Hour Vacation, is a popular
destination for Denver residents to get away for a “daycation”. We put together this digital strategy to drive more people to
the campaign website. It included a mix of online display ads and a Search
Engine Optimization plan. The results? Site traffic was up
63% over the same period the prior year, with a 44% increase in page views
and a 12% increase in traffic from search engines. More importantly,
events, shops and restaurants were packed all summer.
