2011 Joint Visitors Program
These banners, dioramas and electronic billboards are part of the 2011 Joint Visitors Program, co-sponsored by the City of Golden and Molson Coors. All are part of Golden's 2 hour vacation campaign, whose goal is to drive people to the Coors Brewery Tour, then encourage them to shop, dine,
and spend time in Golden, hometown of the Coors Brewery. The result? Tens of thousands of visitors to the brewery, and a 24% increase in sales tax revenues to the shops and restaurants of Golden's historic downtown shopping district.
