"Today and Tomorrow" print
Gates Corporation, the world's largest and most trusted name in belts, recently introduced a new line up for ATVs and snowmobiles. Since the brand is not well known in this category, we avoided talking about the company's heritage, and instead focused on how Gates' new line of belts is fueling the industry's constant demand for innovation. The campaign ran in both trade publications and banner ads on industry websites. To track the effectiveness of our print media buy, we created separate QR codes for each trade publication.
