Future-Proof Online Banners
The Daniels College of Business wanted to remind prospective graduate students that the school offers an education that won't become obsolete. So CCT developed an online campaign that reminded students a Daniels education can "future-proof" their careers. As part of our media buy, we used behavioral retargeting to reach prospects who had already been to our website to research the school. The result? A 19% increase in inquiries.