Email campaign--Catering
Sales of Boston Market's catering product had slipped. So CCT took an existing e-mail database of lapsed users and sent them a series of e-mails, each speaking to a different kind of catering customer. The e-mails included a link to three entertaining videos that reminded the recipients how Boston Market catering answered the specific concerns of different kinds of customers. It's fast, easy and you can order within a couple of hours of your meeting. So even if you procrastinate, you don't have to worry about a thing. Within a few months, the phones were ringing again, and by the end of the quarter, catering sales were up 19%.
