Jan 30

The Journey has begun: CCT is now PILGRIM.

Posted by / January 30th, 2013

After 10 years in business, we wanted our company to be defined by the mission of our agency, not the names of our founders.

So effective today, we’re giving ourselves an anniversary present, and changing our name from CCT Advertising to PILGRIM.

From here on out, our focus will be exclusively on Journey Brands, brands that transport or transform you.

Most Journey Brands fall into the Travel and Leisure categories, but there are plenty of Wellness and Financial brands that fit the bill, too.

Where did our new name come from? A pilgrim is a person willing to travel great distances in a quest for personal renewal. Since our founding, we’ve been helping pilgrims find their way to the places, pastimes and personal activities that renew and refresh them.

In addition to our name, you may notice a few other changes around here. We just finished a spiffy, new remodel of our offices.  We have a brand new website. Our business cards look different.  And Patsy will answer the phone a little differently.

Then again, some things won’t change. We’ll still offer the same smart ideas from the same smart people.  Chris and Tom will still own PILGRIM. We’ll continue to use the latest mass media, digital and social tools to help people understand why your brand is worth the journey.

We expect you may have more questions or comments. So we invite you to visit our new website at and continue the conversation there.





Jan 30

The journey starts tomorrow.

Posted by / January 30th, 2013

CCT Advertising is about to embark on a new adventure. Come back tomorrow to find out where we’re going.

Jan 3

How to Make a Standout Video Experience

Posted by / January 3rd, 2013

Now that video advertising has become an established part of the online experience, it is imperative that advertisers understand exactly what video elements contribute to a user’s feelings towards a brand and whether they inspire or actually discourage action.  To help answer that question Undertone and IPG Lab recently commissioned a major piece of primary research aimed at identifying how different elements in a video campaign affect a users video experience.

The research used a mixture of high-tech eye-tracking and facial coding procedures well as more traditional online surveys to study the effects of engagement mode (click-to-play vs. auto-play), player size, ad location on the page, and website quality.

Key findings from the study show that while auto-play tends to drive higher awareness, click-to-play ads enhance the overall user satisfaction with the video and overall trust in the website.  In fact, click-to-play ads elicit nearly four times more positive emotions from consumers than auto-play ads.  Additionally,  click-to-play ads  were shown to deliver a more engaged and focused audience than delivered through auto-play.

However, while user initiation was a huge factor in pure awareness, most campaigns usually strive to entice a user to interact.  This research found that a quality environment and the halo effect that it delivers has the most significant contribution toward user intent.  In fact, while ads are just as likely to be seen on high vs. low quality sites, low quality sites actually erode positive consumer perception while high quality sites enhance ad relevancy, user engagement and overall video satisfaction.

The same research also showed that larger video players drive higher levels of awareness than smaller players and that larger players can actually mitigate the negative effects associated with auto-play ads.  However, results indicated that the eye goes to the video regardless of where it is placed on the page and ad position did not impact response.

Bottom line, the takeaways to remember from this research are that click-to-play delivers a more engaged audience and results in higher perception of the brand; ad environment matters; and larger players drive higher levels of awareness.  Maybe not mind blowing results, but definitely worth remembering when you start to design your next video campaign.

Dec 26

Colorado Health Benefit Exchange names CCT agency of record

Posted by / December 26th, 2012


The Colorado Health Benefit Exchange has hired CCT Advertising to develop advertising and digital marketing for the organization tasked with establishing Colorado’s first online insurance exchange. CCT won the assignment after a two-month search that involved 10 agencies from Denver, Boston, Washington D.C. and other cities.

“We were looking for a firm with experience creating successful statewide marketing campaigns and a fresh, creative approach to building excitement about Colorado’s new health insurance marketplace,” according to Myung Oak Kim, Director of Communications and Outreach at the Colorado Health Benefit Exchange. “CCT’s knowledge of the Colorado market, experience developing memorable, data-driven campaigns, and cohesive, energized team made them the right choice for us.”

“We are honored to help launch one of the first insurance exchanges in the country. Colorado is truly a pioneer in this field, and we look forward to helping develop pioneering work for what we believe will be one of the country’s most innovative and responsive exchanges, ” added Tom Leydon, CEO of CCT Advertising.

The Colorado Health Benefit Exchange is a new online health insurance marketplace, scheduled to open for business in October 2013, where individuals, families and small employers can shop for and buy health insurance based on quality and price.  The Exchange is a public, non-profit entity that was established by Senate Bill 11-200, passed by the General Assembly in May 2011. The Exchange is governed by a Board of Directors with additional direction from a panel of state lawmakers known as the Legislative Implementation Review Committee. More information is available at

CCT is a full-service, digitally–enabled communications company that uses the latest mass media, online and social marketing tools to create transformational campaigns that change the way people think about brands and helps companies win in highly competitive markets. The agency focuses on 5 to 9 brands: health, wellness, travel and financial brands that help people enjoy their free time or enhance their personal well being. Other CCT clients include AAA of Colorado, Rocky Mountain Health Plans, Colorado Division of Parks and Wildlife and CollegeInvest Colorado. For more information, visit or email



Dec 20

Social Gifting

Posted by / December 20th, 2012

Happy holidays! With the New Year just around the corner, there are of course more things to learn including a concept called Social Gifting.

It’s very simple. Social Gifting is gifting on a social platform.  In even simpler terms, it means giving your Facebook friends gift cards.  The company that is at the forefront of Social Gifting is a gift giving service called Wrapp.

This Swedish founded company was created by a team of digital heavy hitters that helped launch Groupon, Spotify and SoundCloud.  This gift giving service partners with retailers who may offer free and paid gift cards.

Click to see how Wrapp works.

Now why would retailers want to give away free gift cards?

To them, services like Wrapp are very much a marketing tool. It is less intrusive than more traditional marketing tactics and it has the added “trust” component of receiving the brand through a friend.

Let’s go over some of the advantages of Social Gifting. An obvious advantage for Social Gifting is greater reach. Every gift given to your Facebook friend has the potential to have that interaction posted on their timeline. Their friends see that interaction and of those friends another may use the service thus showing their own friends, and so forth. It is the gift that keeps on giving.

Also, retailers like Social Gifting because there is greater spend potential.  More often than not, consumers will spend more than the value of the gift card at the store.

Of course with a new concept, there are always disadvantages.  For one, Social Gifting is still a fairly new idea. Wrapp only came into fruition in 2011.  Social Gifting might not actually take off until more people know about it.  For small businesses, they may run into the same issue that they have had with Groupon and other daily deal services which is whether they will even make a profit once the gift giving provider takes their cut. They also might not be able to deliver the promised service due to high consumer demand.  Another potential hurdle could be the question of repeat customers. According to a survey provided by Manta in October 2012, only 3% of small business owners polled received business from repeat customers through a daily promotion.
There are quite a few factors to consider regarding Social Gifting. Whether this new service is here to stay warrants further discussion. I can see this type of service expanding as we move closer to a greater adoption of digital media and as Social Gifting sites gain more recognition. I can also see backlash that could occur after awhile among those that miss the sentimental value of more personalized, singular gifting.



Oct 29

Be On the Look Out: BOLO 2012 Recap

Posted by / October 29th, 2012


BOLO 2012 Digital Marketing Conference

CCT staffers recently attended the 2012 edition of digital marketing conference BOLO, in Scottsdale, Arizona. Here are a few of the top takeaways from what was a very thought-provoking conference:

We heard from author Jonathan Fields, Author of Uncertainty, who talked about using findings from the field of cognitive science to enhance creativity and productivity. What does he say we should all be doing? Moving more, being mindful, and sleeping, among other things.

We heard from Christian Jacobsen & Damien Eley of Mistress Creative, who presented an amazing case study on the “Hot Wheels For Real” campaign. The campaign radically updated the aging brand using an entertainment-based, online storytelling approach, involving a mythical Hot Wheels test facility in the desert, and actual events like the X-Games. Pretty engaging way to connect with a young demographic.

We heard several talks on the topic of content marketing, including a great session from Robert Rose of Big Blue Moose. He pointed out forms of content marketing that have been around for decades, and presented methods to help agencies provide better content strategies for their clients. Another eye-opening example of the rising importance of content marketing is from the Coca-Cola Company. If you’ve never seen Jonathan Mildenhall’s “Content 2020″ video, it’s a glimpse of the future, and well worth a look.

One of the most memorable presentations was from Jay Baer, on the topic of what he calls “YOUtility.” Jay pointed out his belief that the face of marketing needs to change from “selling something” to “helping someone.” Jay challenged marketers to move beyond selling, truly discover their customers’ needs, then figure out how to actually help them. Actually makes sense, right?  There were great examples of companies pulling it off, which isn’t as easy as it sounds. Charmin, for instance, with it’s “Sit Or Squat” mobile app, or Hilton with it’s Twitter-enabled Hilton Help squad.

Did you attend BOLO this year? What were your favorite nuggets?

Oct 11

Fall Interns

Posted by / October 11th, 2012

Now that winter seems to be setting in, it’s as good a time as any to introduce our Fall Interns!

Thomas Evans: Art Direction/Creative Intern

Hometown: Georgetown, SC
Business Marketing Masters from CU Denver

Originally hailing from South Carolina, Thomas comes from a military family and could call many states throughout the country home. When he’s not here in our creative department, he’s using his many other artistic abilities. He creates commissioned graffiti murals, break dances, enjoys martial arts and teaches social justice art classes to second graders at Soar Charter School.

Rory Grant: Art Direction/Creative Intern

Hometown: Littleton, CO
Studio Art Major from Dartmouth College

Rory left Littleton to venture up north to a smaller, much colder town in New Hampshire. After being away, and doing an audio branding internship in NY, she realized how awesome living in Colorado really is. She grew up figure skating and likes to find new restaurants and taste new things. If you ask Rory about her recent trip to China, she will make you jealous with her story of holding a baby panda!

Sep 28

How the rise of portable technology is changing our travel plans

Posted by / September 28th, 2012

The rise of smart phones, tablets and e-readers are changing the way we make our travel plans.

In 2012, it is estimated that 154 million smart phones will be sold worldwide, about 37% of total cell phone sales. In the U.S. alone, at least 1 out of every 2 cell phones sold this year will be smart phones. In addition, U.S. consumers will buy over 50 million tablet computers and almost 29 million e-readers.

This rapid adoption rate of mobile devices is driving a myriad of changes in how travelers access information and plan their trips. And how the travel industry responds to those needs.

We can now use our mobile devices to check our email or bank accounts, pay bills, order products, download books and movies, read or watch the news, research our next destination and book reservations.

A 2012 study conducted at DePaul University even found that people are more willing to take slower modes of transportation like buses because their mobile devices allow them to more efficiently use their travel time.

Mobile technology is also allowing people to book travel closer to their trip start date and their destination.

A recent Expedia survey found that almost 7 in 10 hotel rooms booked within 24 hours of a stay were reserved using a mobile device.

The same survey determined that the closer people got to their final destination, the shorter duration of the stay they booked through their mobile device.

For instance, if a smart phone user was within 10 miles of their destination and booked a hotel room, 8 in 10 booked for only one night. But when they were 50 or more miles from their destination, only 1 in 2 mobile phone users booked for 1 night only, while 1 in 3 were willing to book a 4-night stay.

Mobile technologies are also changing the way people shop for travel. A recent study of connected travelers, found that 1 in 2 now use either a smart phone or tablet to plan and book their travel, while only 1 in 3 used a PC or laptop.

Of course, mobile apps are making it easier and faster for travelers to do everything from get discounts on last minute reservations to creating instant translations while in a foreign country to listening to self-guided tours of museums and historical sites.

As marketers of 5 to 9 brands, the staff here at CCT Advertising strives to stay ahead of the latest trends in travel. We will continue to report on the dramatic changes mobile technology is bringing to the travel industry as they happen.






Aug 29

Monica Kurtz joins CCT as Director of Digital

Posted by / August 29th, 2012

CCT is pleased to announce that Monica Kurtz has joined the agency.  She will be taking over the role of Director of Digital, beginning this week.

Kurtz holds more than 16 years of experience in marketing and digital strategy for luxury brands, destination resorts, and a wide range of brands in the travel & tourism industry.  She is an experienced digital marketer, with skills in web content development, analytics, mobile, SEO, social media and other tools.  She’s worked on brands like Telluride Resort, Steamboat Springs Chamber of Commerce, Alyeska Resort, Durango Area Tourism Office, The Little Nell, and Qwest.

In addition to her depth of consulting experience, her background includes time at RTP (Resort Technology Partners), Knowledge Learning Corporation, and ad agency GBSM.  At CCT, she’ll be identifying the most effective digital strategies for our clients, ensuring high-quality production and execution of these tools alongside traditional marketing elements.


Aug 24

Digital Darwinism

Posted by / August 24th, 2012

Digital Darwinism, according to industry expert Brian Solis, is the evolution of consumer behavior when society and technology evolve faster than one’s ability to adapt. Solis has been studying this concept for quite some time. To better familiarize yourself with this potential threat, check out this dramatic but thought provoking video that details Digital Darwinism and plugs his book The End of Business as Usual.

We have seen brands fall victim to Digital Darwinism. Such brands have fallen from grace due to competitors recognizing the change first, or even worse, by the time they realize the change it is already too late.

To further explore Digital Darwinism, we need to first understand the evolution of the consumer.  Solis describes the Traditional Consumer as one that is susceptible to media that we all know very well such as print, TV, radio, and direct mail.  Then came another type of consumer in which we focused on online tactics such as SEO, SEM, web optimization and E-Commerce strategies. According to Solis, there is a new kind of consumer called the “Connected Consumer.” This type of consumer is different from its traditional and digital counterparts because he or she is not defined by a time period or age but instead is defined by his or her level of interest in technology.

The Connected Consumer is empowered by technology.

In 2011, IBM conducted a digital consumer survey that further drilled down on the Connected Consumer notion.  Those surveyed fell into one of the following categories:

1. Efficiency Experts: With 41% in this category, these consumer types use digital to simplify their day-to-day activities.  They often use mobile to browse the web, and will use email as a main form of communication.  Efficiency experts are less social and more about finding pragmatic ways to make their lives easier.

2. Content Kings: Mostly male and representing 9% of the global sample, Content Kings watch and download movies, music and play video games online. They are more content-driven but less social.

3. Social Butterflies: You’ve seen this type before. The Social Butterflies are those that frequently update  social media sites and will take it a step further by adding labels and tags to online videos. They are the clever updaters we see on Twitter and Facebook and they need instant access to friends.  15% of the global sample are Social Butterflies.

4. Connected Maestros: This growing population (35%) combines the Social Butterfly and the Content King but has a more advanced approach to technology.  This type of consumer is likely very interested in content and social interaction.

So which type of consumer are you? And why do we care?

It’s important to understand consumer behavior so that we can gauge how it will affect business.  Going back to the idea of Digital Darwinism, it is important now more than ever to “make business relevant.”  As advertisers, we need to make sure that what we are putting out is compelling.  The consumer, especially the Connected Consumer, expects relevant and enhanced experiences.  We also need to consider a consumer’s digital personality and how differently we may want to approach that consumer.

Change is scary but we have arrived at an exciting new era that compels advertisers to deliver relevant and engaging content, understand and listen to consumers, and focus on strategy rather than impulse.




Aug 16

Social Media and the London Olympics

Posted by / August 16th, 2012

The International Olympic Committee hyped the 2012 Summer Olympics as the Worlds First Social Games and NBC had an incentive to make that prediction come true.  The network actually had a tough road to climb to increase engagement and get people to watch more of the games.  In fact, most insiders agree that internally NBC anticipated the London games would have a smaller audience than Beijing delivered in 2008.

However, despite a few hiccups along the way, the social aspect of the games was able to reach new heights.  First, NBC live-streamed every competition, which brought an entirely new audience to video streaming.  By some accounts, 75% of people who streamed the Olympics on their tablets had never played video on those devices before while 83% of smartphone streamers had never done so.  That meant that approximately 64.1 million live video streams were downloaded compared to only 14 million in Beijing and the total number of video streams downloaded (live or otherwise) was double that of Beijing.

However, the real social media winner was Facebook, which accounted for around 73% of all Olympic social activity.  Fans flocked to follow athletes like Gabby Douglas – who had 14,358 followers on July 27 and 540,174 by the end of the games – and Usain Bolt who now has over 8 million followers.

Twitter also played a starring role accounting for around 22% of all social Olympic activity.  With a conservative estimate of over 50 million tweets about the Olympics, activity went as high as 80,000 tweets per minute after Bolt won the 200-meter sprint and spiked to 116,000 per minute after the Spice Girls closing ceremony performance.

And all of this activity paid off for NBC.  Actual prime-time viewership increased by approximately 12% over Beijing numbers.  While other factors undoubtedly helped play a role, all of this social usage may have helped impact who was viewing too.  Reports show that viewership among teenagers was up 27% from Beijing; and for kids 2-11, viewership was up 32%.

Clearly social media is helping people make connections with others who are watching the same thing – just as they once did around the water cooler for episodes of Cheers or Seinfeld.  However, digital coverage brought in only about 5% of London Olympic Ad revenue.  So, while NBC received plenty of negative feedback for tape-delaying coverage, which diluted the ability of social media users to talk about the games in real time, the jury is still out on how the network will change its model for the next iteration of the games.

Aug 13

Visit Laramie hires CCT as agency of record

Posted by / August 13th, 2012

The Albany County (Wyoming) Tourism Board has hired CCT Advertising as agency of record for its Visit Laramie brand.

The community has long been known for its rich and colorful history that includes a cast of Old West characters like Butch Cassidy and Jesse James, and in recent years has become a mecca for outdoor recreational activities like snowmobiling, mountain biking, hunting, fishing and hiking.CCT won the business after a review that included 5 Wyoming and Colorado agencies.

The Albany County Tourism board chose the agency because of its experience with 5 to 9 brands and CCT’s comprehensive solution that included traditional, digital and social strategies.

“We are excited to work with a destination that is synonymous with the Old West ,and has a growing reputation for its spectacular outdoor sports,” commented  CCT President Chris Clemens.  “We intend to make Visit Laramie one of the top destinations for Wyoming visitors.”

Planning for the new campaign is under way, with the first ads slated to hit snowmobile enthusiast publications in Q4.


Aug 3

How Instant Visual Recognition is changing the face of digital marketing

Posted by / August 3rd, 2012

Soon, owners of smart phone will be able to learn about and buy almost anything they find in the real world through instant visual recognition, or IVR.

What is IVR? It’s a collection of technology platforms created mostly for mobile phones that allow people with smart phones to point at objects and people and instantly retrieve related information. These platforms use QR codes, augmented reality, tagging, instant visual search and the power of crowd-sourced social sites to identify objects and retrieve information.

Here are a just a few mobile technologies and apps that are already taking advantage of these emerging technologies.


Word Lens

WordLens is an app that uses the camera on your smartphone to to translate printed text on menus or signs from Spanish or French into English. Or vice versa.


Where to Get It

Where to Get It is a French website that invites users to post photos of fashion items they see on the street, and asks other users of the site where they can find those items.



eBay announced recently that instant visual recognition technology would be incorporated into its next generation of mobile application, allowing users to take photos of real-world objects and find similar items for sale on eBay.


Amazon Flow

This app, which was released in 2011, allows users to point their phones at books, games, DVDs or CDs and instantly find purchase information.


Google Goggles

This image recognition technology is incorporated into the Google App for iPhone and Android phones. It allows you to take a picture of landmarks, books, artwork and logos, and instantly be directed to information on the item.


There are also a growing number of platforms that are allowing marketers to deliver a better experience to their customers at point of sale and after the purchase. Here are two of my favorites:



This app-based promotional platform allows a user to point their camera at a poster, product or object, which triggers an augmented reality experience.




Metaio creates augmented reality manuals and guides, allowing purchasers of a new product to get step by step visual instructions as they are opening the box.

These are just a few examples of how IVR technology is already changing the way people find information and products. The implications of this technology for marketers are enormous.

Now anyone with a smart phone will be able to know about any real world object or person they meet almost instantly. And soon, consumers will be able to buy almost anything they see just pointing, shooting and clicking a purchase button.






Jul 24

Now Hiring: Interactive Project Manager/Account Executive

Posted by / July 24th, 2012

CCT is a full-service agency, delivering best-in-class strategy, creative, media and technology. We create enduring relationships and deliver measurable results for our clients. We focus on “5to9″ brands: products and services that help people get more enjoyment out of their free time. For more information, please visit

CCT Advertising is seeking a full-time Interactive Project Manager/Account Executive to oversee several client accounts and manage all facets of each client from strategic planning, budgeting and estimating, project scheduling and the overall day-to-day management.

Candidates should have 3-5 years experience in both digital and traditional mediums. Experience with managing social media projects, online banners, and websites is required. As well, candidates should possess excellent organizational skills, strategic thinking and communication skills are required. Proven ability to manage multiple tasks while working independently and a strong attention to detail is essential. Candidates must have a strong sense of urgency and commitment to get the job done quickly and with high quality as well as the ability to communicate, both written and verbal, with people at all levels of an organization.

Specific duties for this position include but are not limited to:
Position Description
The role will work with a cross-functional team of designers, art directors, writers and developers to ensure the end product is created, approved and ready when needed.
* Manage multiple clients and projects while maintaining a high attention to detail.
* Manages several projects at once, overseeing communication, scope, timelines and budgets.
* Communicates project progress to the necessary stakeholders both internally and externally.
* Leads cross-functional teams to deliver quality project on time and within budget.
* Maintains project documentation from initiation to execution.
* Communicates with both technical and non-technical audiences.
* Manages technical vendors across a range of technology requirements.

Minimum Qualifications

* Bachelor’s degree in business, advertising, marketing or related field.
* 3-5 years experience in account service and digital project management.
* Understanding of traditional and digital design and development process.
* Ability to coordinate creative, development and production teams.
* Manage and track ongoing schedule and budget adjustments.
* Participating in on-going communication with clients and vendors.
* Excellent written, verbal, presentation and interpersonal communication skills.
* Strong multi-tasker with the ability to work effectively under tight deadlines.
* Strong technical background and knowledge.
* Previous agency experience.
* Experience with Workamajig and Basecamp a plus, but not required.

Salary: TBD
Industry: Agency
Hiring Level: Mid
Job Opening Date: 07/13/2012
Application Deadline: 08/10/2012

Submit resumes to

Jul 24

Now Hiring: Digital Strategist

Posted by / July 24th, 2012

CCT is a full-service, Denver-based ad agency focused on “5to9″ brands: products and services that help people get more enjoyment out of their free time. We are an idea-driven company that attracts talented people looking to do the best work of their careers, in a creative and collaborative work environment that will challenge and inspire you. Work/Life balance is as important to us as it is to you. For more information, please visit

We are seeking an experienced Digital Strategist to identify and define innovative and highly effective digital marketing strategies for our clients, and to ensure the highest quality production and execution of digital tactics. Excellent client management, strategic thinking and communication skills are required, supported by a strong technical foundation. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of client business and drive growth opportunities.

Specifically, the Digital Strategist will be expected to:
**Perform detailed evaluations of client business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats
**Analyze and integrate customer insight data, primary and secondary research, qualitative and quantitative data, brand strategy, account planning, creative execution, evolving technologies, and client objectives
**Apply breakthrough consumer insights to a holistic approach, integrating diverse channels (including internet, mobile, e-crm, video, emerging and future technologies)
**Evangelize the digital point of view, both internally and to clients, and foster a culture of intellectual curiosity, collaboration, and strategic thinking within the agency
**Help the agency develop compelling new service offerings and solutions
**Understand industry/market best practices and strive to incorporate them seamlessly in agency processes
**Lead the design of insight-driven digital strategies from opportunity identification through to experience definition
**Partner with Creative, Technology, Media and Account Management to ensure successful project execution and development
**Contribute to new business development, recruiting, team skill development, and digital “evangelization” initiatives

5+ years of experience in similar position
Extensive knowledge of, and preferably, hands-on experience with a wide array of digital communication methods
Balance of technical skills with marketing agency experience and a general enthusiasm for relationship marketing, advertising, branding and communications
Ability to integrate and combine best practices from direct marketing, promotional marketing and CRM via a digital lens, tapping into specialists in those disciplines to provide sound strategic planning
Ability to see digital tactics as part of the overall strategy/campaign
Good listening skills, ability to gather project requirements
Able to predict (and suggest alternatives) when requirements exceed budget
Conversant in “Technical-ese” but articulate and able to speak in plain English (and explain complex digital concepts to non-technical people)
Present and participating in relevant social media venues
Well versed and continually feeding personal knowledge of digital trends
Portfolio demonstrating experience in mobile, web, and social
Familiarity with testing protocols, diligent about technical details
Ability to thrive in a fluid and entrepreneurial environment

Salary: TBD
Industry: Agency
Hiring Level: Senior
Job Opening Date: 07/13/2012
Application Deadline: 08/10/2012

Please send resumes to

Jul 2

CCT announces newest client.

Posted by / July 2nd, 2012

CollegeInvest, the organization behind Colorado’s state-sponsored 529 college savings program, has hired CCT as agency of record for its brand communications.

CollegeInvest is a not-for-profit division of the Colorado Department of Higher Education. Since 1979, the organization has helped hundreds of thousands of Colorado families break down the financial barriers to college by providing expert information, simple planning tools, and college savings plans.

CCT won the assignment after a review involving 12 advertising agencies. According to Angela Baier, Chief Marketing Officer at CollegeInvest, “We chose CCT Advertising because they understood our unique strengths and challenges, and offered a complete solution that involves traditional, digital and social strategies.”

“Our team has long admired the strong brand awareness CollegeInvest has built in our state, and the important role they serve in our community,” said Tom Leydon, CEO of CCT. “We  look forward to helping Colorado parents and grandparents better understand the unique benefits of a CollegeInvest savings plan.”

Campaign planning has begun, with an expected launch date of Fall 2012.





Jun 21

Fall TV Premier Summary

Posted by / June 21st, 2012

Believe it or not, we’re getting close to the new Fall TV premier season.  Here’s a summary of a few of the upcoming new shows that seem to be generating the highest reviews.  All times are listed as central from the most recent schedules released this month.

Partners;  Mondays on CBS at 7:30p. A comedy about 2 lifelong friends and business partners whose bond has lasted longer than any of their girlfriends. Now that one of them is getting married they are worried about how their dynamic will change.

Elementary; Thurs on CBS at 9p. In a modern-day take on Sherlock Holmes, the iconic detective in this drama is taking on New York with a quirky female Watson.

The Mob Doctor; Mon 8p on FOX.  A female surgeon is split between two worlds as she juggles her career and her lifelong debt to the South Chicago mob.

Ben & Kate; Tues 7:30p on FOX. A comedy about a free spirited guy that moves in with his type-A, tightly wound sister and helps re-introduce her to the world.

The Mindy Project; Tues 8:30p on FOX.  A comedy following a young OB/GYN trying to navigate both her personal and professional life.

Go On; Tues on NBC at 8p.  While an irreverent sportscaster (Mathew Perry) tries to move on from loss he reluctantly finds solace from the members of his mandatory group therapy sessions.

The New Normal; Tues 8:30p central on NBC. A comedy about a gay couple who try to start a family with the help of a surrogate.

Nashville; Wed 9p central on ABC. A family soap follows two musicians against the backdrop of the Nashville music scene.

That’s just a sampling.  In all there are 18 shows premiering across the five broadcast networks this Fall  – with innumerable more on cable.  It’s always a gamble what will be a hit and what will be the first cancellation of the season!  Grab some popcorn and set aside some time in September to vote on your favorites!

Jun 15

SoLoMo: buzzword, or real evidence of a post-PC era?

Posted by / June 15th, 2012

Have you been hearing about this buzzword yet?  SoLoMo is a term coined by venture capitalist John Doerr to describe the convergence of Social, Local and Mobile technologies.  But it’s more than a buzzword.  Many would say it’s real evidence we’ve moved into a post-PC world.


It’s a world that’s powered by the ever-increasing adoption of smartphones.  A March 2012 study by Nielsen showed that more than 50% of U.S. mobile subscribers used smartphones, an increase from only 36% a year earlier.  The growth rate is expected to accelerate, with other studies predicting that the majority of internet traffic will come from mobile devices as early as 2015.

So, why is that important?  Because it’s a game changer for consumers and marketers alike.  The convergence of these technologies allows consumers to consume media content in more locations, at more times of their choosing.  It moves the consumer even further down the scale of empowerment, allowing them to be active online at almost any time or location, while connecting them in real time to their social graph, their network, peer opinions and advice.  The implications for marketers are dramatic, in terms of targeting, data, measurement and pure disruptive power.

Currently, most SoLoMo applications take the form of what you might call Location-Based Engagement.  It’s usually a mobile activity conducted either through a smartphone application, or the mobile. web.  These activities include local search, photo tagging, checking in, leaving tips and reviews, redeeming offers, posting status updates, responding to ads, and tagging tweets.  The common thread is local discovery, and it’s very different from the desktop-based search paradigm.  SoLoMo is more about pushing things to you, based on where you are, what you’re doing, and who you’re socializing with.

Who are the players in SoLoMo?  It’s the big ones you’d expect, like Google, Facebook, Foursquare, Groupon and Yelp.  But it also includes a many new innovators like Forkly, Localmind, Spottd, Zaarly, Loqly, AskAround and Highlights.  And don’t forget about Apple.  With this week’s announcement of the new iOS mobile operating system, Apple is clearly taking aim at location-based services, local search, and mobile payments among its millions of users.

As marketers, we should continue to ask ourselves how this major shift affects our audiences, and the ways we interact with them.  While the names of the hottest apps and mobile websites may come and go, we believe the shift away from the desktop is going to continue moving full steam ahead.  Welcome to the post-PC era!

Jun 13

Pinterest: Effective Ways to Promote your Business

Posted by / June 13th, 2012

I’ll be the first to admit that I’m not the biggest fan of Pinterest.  I have a longstanding joke with a friend that I am not part of the Pinterest demographic because I am not planning a wedding nor am I Betty Homemaker.  Whether you fit into the target demo, which according to comScore consists of mostly females ages 25-54, you have to admit that Pinterest has proven that it is in fact a force to be reckoned with. To me, it seems that Pinterest is a lot like window shopping. If you think of it in terms of advertising, it is not as blatant and out front as Facebook or Google Adwords.  With Pinterest, you’re simply clicking image after image. If done correctly, you can have followers connect with your brand either directly to the site which is very effective if you have an e-commerce site, or you can gain brand recognition through how you maintain your company’s Pinterest account.

Social media blogger Jeff Bullas has some great information about Pinterest marketing.  Below are a few of his suggestions:

1. Create an Online Catalog

You can organize your goods and services into categories aka boards and create an online catalog. Michael’s has done a great job at organizing goods into various categories that allow you to visit the website directly.  Not only that but Michael’s has a Pinterest icon on every page on its site.  You can also categorize and pin ideals, mission statements and aspirations that reflect what your brand stands for, see Whole Foods.

2. Promote the “culture” of your Business

If you work somewhere particularly cool, why not include photos of company parties, work functions and other social events? We seek brands that foster community and enrichment and employees often reflect these ideals.

3. Pin videos

Back in the day, videos took you off the site to Youtube.  Now, you can easily watch “pinned” videos without leaving the site. According to TechCrunch, Pinterest now has Vimeo integration as well.  With that, there are endless possibilities for brand promotion using videos. The sky’s the limit.

4. Contests – Pin, pin, pin!

The Daily Muse found a great contest that creates a deeper level of engagement with followers. held a contest where they asked followers to create a “Pin it if You Love It” board with at least 10 favorite homes pinned from the website. Upon creating the board, the user is automatically entered to win a home improvement gift certificate for $250. Contests help foster continued engagement with your brand.

With that said, Pinterest is still relatively new if used as a marketing tactic. Like its social media counterparts, a Pinterest campaign requires due diligence and continual upkeep.  It’s also important to note that it may not benefit every brand.  Today, Pinterest remains a topic for discussion whether it really is a dominate player in the social realm for advertisers. What do you think?
Jun 8

Augmented Reality: Looking to add some spark to your campaigns?

Posted by / June 8th, 2012

What do the new mapping technologies and the first-down yellow line on the football field have in common? They both use Augmented Reality (AR).

AR is where the physical, real-world environment is augmented by computer generated sensory inputs. From the more common to the more exploratory, brands are taking the AR world by storm.

Brands like Disney, National Geographic, Volkswagen Bettle, Tissot, and Orville Redenbacher’s are helping people experience their brands like nothing else.

Each one has brought their brand to life in different ways, but one of my favorites is the Volkswagen’s billboard in Canada where you could see the Bettle “busting through” the billboard through a downloaded app on your mobile device. It makes you stand back (literally).

Not a big brand with a big budget?

That’s okay. Smaller brands are finding ways to use AR at lower costs offerings. An example is Visit St. Petersburg. They used AR to let people “imagine” themselves in St. Petersburg–experiencing the best of the city.

If you are looking to add some spark to your advertising campaigns, AR is a good way to create awareness, engage your audience and build brand advocates.

Don’t be afraid to test the waters and explore some possibilities for your brand!